On-hold
message is one of the most cost effective methods of advertising available
today. Who
else is more interested in your services and products then those actually
calling your company? Whether they are on-hold or calling after business
hours you can inform them of the products and services you have that
they can benefit from.
A study performed by USA
Today revealed just how effective a professional on-hold message service
is. USA Today tested three groups of 10,000 to determine their responses
to being put on-hold for one minute. Here are the results:
On-hold
– silence
52%
of callers hang up in first minute.
27% estimated that the time they were on hold exceeded 5 minutes.
On-hold – music
playing
13%
of callers hang up in first minute.
28% estimated that the time they were on hold exceeded 1 minute.
On-hold – information
with music
2%
of callers hang up in first minute.
81% estimated that the time they were on hold was less than 1 minute.
On-hold message is a proven
service and helps keep your potential customers on the line, whether
your purpose is to inform, educate, or entertain them. On-hold message
is flexible to meet your unique needs. Your on-hold message script can
be designed to:
Inform callers: Sales
Oriented
- Introduce new products
and services
- Advertise current or upcoming
specials, promotions
- Emphasize your existing
products and services
Inform callers: Customer
Service Oriented
- List store hours, locations,
store managers
- Thank customers for their
business
- Emphasize your company’s
history or accomplishments
Educate callers
- Provide local community
information
- Give quick tips that pertain
to your products or services
- Answer common questions
that current or new customers often ask
Entertain callers
- Humorous jokes or dialogue
- Interesting facts or history
tidbits
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