Advertel's Office Marketing> Web Site Benefits

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Advertel's> Office Marketing > Web Sites that Make Money

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Web Sites that MAKE Money

Is your web site going to be an expense or act as a revenue-generating tool for your business?

Few web developers give much thought to how a web site can turn your business a profit other than building an online-ordering page for you. It is important that whether users can order from you online or not that the web site is designed to drive foot traffic to your business. Before you spend money on a web site it is important to think about how your web site is going to work for your business. The options range from a simple online “brochure web site” that basically informs the world that you exist to an online “revenue-generating web site” that pays for itself and more.

Here are some important questions to consider before choosing a web site developer:

Will they build your web site to match the reputation you have already created for your business?

Will they help you match your company goals, web site, and promotional materials to compliment each other in one powerful marketing program?

Will they consider your customer base to make sure your web site reaches out to them?

Will they consider your competitors to make sure your uniqueness is
being emphasized and also capitalize on what is working for your competitors?

Taking factors such as these into consideration before you decide upon which web developer you select to build you a web site will help you get the most for your money and exactly what you need. Determining the kind of web site you will work best for you can be difficult. Here are some simple questions to ask yourself to assist you in knowing what to ask for.

1. What is the purpose of the web site? Do you want to inform, entertain, or create revenue?

2. Why are you doing this? How does it fit into your company goals?

3. What is your targeted market?

4. Do you have any demographics on your target market?

5. Are you willing to work in stages on the web site, or do you need
it all at one time?

6. Do you know of web sites that are similar to your interests?

7. How are you different from the competition? Have you researched
your competition?

8. Did you get the desired results from your last web site?

9. What are your company’s primary colors?

No matter what kind of web site you need it must still be oriented to reach your customers and promote sales of your products and services. A revenue-generating web site versus a web developer’s “work of art” is comparable to placing an advertisement on your office wall compared to placing it on a public billboard. The key to success is targeting the correct audience.